November 2011
Mobile Marketing: What is it and how it works? Part Two

In the rapidly changing world of marketing, mobile devices create a new platform for reaching target audiences. In our last Eureka we covered email marketing, mobile websites, location-based services. This edition we’ll cover text message marketing, deal-of-the day sites and barcode scanning and how these tools offer unique options for reaching target audiences and obtaining new cliental. (Continued...)

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September 2011
Mobile Marketing: What is it and how it works? Part One

In the rapidly changing world of marketing, mobile devices create a new platform for reaching target audiences. Email marketing, mobile websites, location-based services, text message marketing, deal-of-the day sites and barcode scanning offer unique options for reaching target audiences and obtaining new clientele.

Exploring these six mobile marketing tools, we find new avenues to reach your client base and maximize marketing efforts. We’ll explore these six tools in our next two Eurekas, so please click here to read more about email marketing, mobile websites and location-based services. (Continued...)