DENVER (July 1, 2011) – Weise Communications, an integrated marketing, advertising and public relations agency in Denver, was chosen by the franchisors: Relax The Back and FirstLight HomeCare to handle franchise sales development.
“As we continued to grow our franchise vertical, it became clear that our decade of experience in health care was a natural fit for many franchise companies,” said Tracy Weise, president Weise Communications. We have parlayed our experience with both verticals and are potentially the only integrated marketing agency providing services dedicated to the health & wellness franchise vertical. We are proud to have added two new clients specifically in this area, Relax The Back and FirstLight HomeCare. We will continual to grow our franchise, health & wellness and business-to-business verticals.“
FirstLight HomeCare creates a new standard in non-medical, in-home care customized for seniors, new mothers and those recovering from illness, injury or surgery. The demand for high-quality in-home care is at an all-time high, with more than 12 percent of Americans over 65 and wanting to remain independent for as long as possible. FirstLight HomeCare combines best practices of a dynamic senior leadership team with more than 110 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. FirstLight HomeCare franchises have exclusive access to Foundation First, the best-in-class franchise support system bringing together 24 franchise essentials, unmatched in the industry.
As a non-medical home care provider, provides a unique business opportunity for those seeking a second career, giving back to the community. The relatively new franchise is poised for success with a dynamic CEO in Jeff Bevis and a strong affiliation with new technology.
Relax The Back is one of North America's largest specialty retailers of ergonomic and comfort products. With a comprehensive line of posture, back support and self-care products to relieve and prevent back and neck pain, retail locations present a strong business opportunity.
About Weise Communications (weiseideas.com)
Located in uptown Denver, Weise Communications is an award-winning, integrated marketing, advertising and public relations agency. From research and strategic development to complete campaign execution, Weise Communications provides quality service all under one roof. For more information about Weise Communications, please visit www.weiseideas.com, read our blog at TheSideNoteBlog.com, follow us on Twitter @Weise_Ideas or find us on Facebook.