April 26, 2017

Too often, businesses rely on generic stock images and basic photography as the face of their brand. The inevitable result is that these images fail to stand out from the competition. Although this aspect of your marketing is easy to overlook, original photography prov...

April 19, 2017

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. I...

April 14, 2017

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Be...

April 5, 2017

Are you considering advertising as a realistic option for your business? Are you wondering if there are right and wrong times to advertise? You’re not alone. We are regularly approached by prospective clients that are uncertain about when to advertise. In the event you...

March 29, 2017

For the final week of this month’s focus on digital marketing, we’ve provided a review of the entire series. Below are the main points from each post from the last four weeks. For your convenience, we’ve included links to all of the original posts.

WEEK 1: Hashtag How-t...

March 22, 2017

While continuing our digital marketing spotlight for the month of March, we will be taking last week’s discussion on the importance of online reviews to its logical conclusion. That’s why we’ve provided a list of tools to help you fully manage your company’s online rep...

March 15, 2017

In recent months, a number of our clients have wondered about the impact online reviews actually have on businesses. To answer this query, we’ve come up with four major reasons online reviews should not be overlooked as either a passing fad or simply an outlet for cons...

March 8, 2017

Last week, we discussed the basics of hashtag construction and usage. This week, we’ve provided a list of tools to make using hashtags easier and more effective. The following tools are designed to help you get the most out of your hashtags.

RiteTag. If you often find y...

March 1, 2017

For the month of March, WEISE is offering tips revolving around facets of digital marketing that can easily be overlooked because of how minute and insignificant they seem to be in the grand scheme of things. The truth is, fully understanding and mastering these simple...

February 22, 2017

In a May 2016 post entitled 5 Tools to Jumpstart Content Creation, we provided a list of aids “to enable you to keep your production interesting, frequent, up to date and mistake-free.” Over the nine months since that post, we’ve come across a few more tools to assist...

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