October 12, 2016

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main princ...

July 10, 2015

When you think of the brand Apple, what comes to mind? Hip, cutting edge, sophisticated, sleek. These word associations are a result of how others think about your brand, and what image consumers believe their interaction with the brand evokes. Apple’s imagery—in print...

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