October 11, 2017

Every once in a while, a TV commercial takes us on a comforting joyride down pop culture memory lane. This time around, Volkswagen is at the helm in their new ad for the 2018 Volkswagen Tiguan. With the tagline, “The new king of the concrete jungle,” this delightful Ki...

August 9, 2017

When done right, funny ads get your attention. They also tend to be easier to remember. This Secret Deodorant commercial accomplishes both because it successfully connects its humor with the benefits of using its product.


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June 28, 2017

We thought this ad for the 2017 Subaru Outback was particularly charming and poignant. What especially piqued our interest was the expert use of humor that initially grasps the viewer’s attention and maintains it throughout. When this is combined with the mom’s contrar...

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