May 25, 2016

As we noted in a previous post, 2016 Digital Marketing Trends to Watch, the use of social media ads is expected to become even more popular. Facebook is a particularly useful format in this regard considering that there were 1.09 billion daily Facebook users in Ma...

September 11, 2015

For decades, large companies like Best Buy and Wal-Mart have found success through standardization. These companies standardize their advertising, product lines, packaging and the layout of their stores. Regardless of region, most of the characteristics of these compan...

July 1, 2015

We are visual beings. Dating back to the days of our ancestors living in caves, visual cues were essential to survival, and today they have taken on another purpose altogether. According to 3M, 90% of the information transmitted to the brain is visual, and the brain pr...

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