August 31, 2017

Too often, businesses rely on generic stock images and basic photography as the face of their brand. When a company uses imagery containing generic locations, the same overused models seen in competitors' marketing or homogeneous groups of people that look nothing like...

July 26, 2017

The WEISE Navigator is a comprehensive session in which we work with a company’s key personnel to create the brand strategy that is best for them.

Is a Navigator session the right move for your company at this time? To help you find that out, here is a list of reasons a...

April 26, 2017

Too often, businesses rely on generic stock images and basic photography as the face of their brand. The inevitable result is that these images fail to stand out from the competition. Although this aspect of your marketing is easy to overlook, original photography prov...

April 19, 2017

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. I...

April 14, 2017

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Be...

February 16, 2017

Do you have a brand new product you’re sure will be a success? Are you unsure of how to get the word out? It should come as no surprise that awareness is the first step in exposing your product or service to the general public. Unfortunately, how to achieve that awaren...

October 12, 2016

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main princ...

October 5, 2016

For the month of October, Weise’s blog series will center on several facets of creative design. These topics will range from tips for creating original and memorable logos to basic business card design principles. With all four of this month’s posts, we hope to provide...

June 22, 2016

For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant factors to consider when creating a lasting brand. We’ve also provided examples of successful brands and delved into what makes them so s...

June 8, 2016

Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is imperative that your customers have a clear understanding of what your company stands for and what kind of experience they can expect....

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