May 11, 2016

HubSpot reports that business blogs can increase the number of links to your website by 97% and improve your leads by 67%. When done right, adding a blog to your company website can bring tremendous value to your business. However, a poorly executed blog or one that do...

May 4, 2016

We all know digital is becoming more and more important in the marketing world. One huge reason is that digital marketing gives you the ability to reach new customers in your target demographics all over the world with a comparatively smaller price tag. Digital marketi...

April 6, 2016

According to the U.S. Census Bureau, Millennials (born from 1982-2000) have reached a population count of 83.1 million. That number is equal to more than one quarter of the U.S. population. Their size – along with the power they’re currently wielding in the marketplace...

March 9, 2016

Let’s face it: we don’t do business in a vacuum. Your competition is out there and your customers are aware of them. Why not use this to your benefit?  

Most businesses realize that, to do business today, you must have an online presence. This state of affairs make...

February 24, 2016

Over the past three weeks, we have discussed how different aspects of marketing have the potential to benefit small businesses. Once you’ve implemented marketing efforts, measuring the success of these tactics is equally important. Being able to correlate these initiat...

February 17, 2016

Building relationships with customers is the name of the game when it comes to creating a thriving business. When you develop meaningful connections with your clients, you stand a better chance of prospering from their repeat business and the word-of-mouth referrals th...

September 23, 2015

Social media is here to stay and its role in our daily lives continues to expand in the foreseeable future. It is becoming clear that health care organizations need to join the party. Only 26% of hospitals use social media in the US. This is particularly alarming consi...

July 28, 2015

In our previous post we covered why using high quality photography and imagery will improve your marketing. Whether your marketing for a Health Care, Business to Business (B2B), or Tech company high quality imagery is a must have! Let's take a look at the places where...

May 28, 2015

We’ve established social media is important to include in your marketing mix as a relationship building tool for your brand. However, effective social media takes enormous effort and time, and in the current fast-paced, ever-changing digital world, it’s nearly impossib...

April 30, 2015

Engagement has become the favorite social media buzzword of late—to gain a return for your social media efforts, to create relationships that promote sales, to reach a wider audience, it’s all about ENGAGEMENT! Yet, many clients continually struggle with the TYPE of po...

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