April 14, 2017

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Be...

November 2, 2016

To commemorate the Chicago Cubs’ first trip to the World Series since 1945, we thought we’d take this opportunity to look at the logos of brands that were around back then – and are still in existence today – to see how these logos have changed (or haven’t). Of course,...

October 12, 2016

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main princ...

June 22, 2016

For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant factors to consider when creating a lasting brand. We’ve also provided examples of successful brands and delved into what makes them so s...

January 6, 2016

The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We thought it would be helpful to use a tried and true logo and point out the aspects that have made it work for its bran...

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