May 25, 2016

As we noted in a previous post, 2016 Digital Marketing Trends to Watch, the use of social media ads is expected to become even more popular. Facebook is a particularly useful format in this regard considering that there were 1.09 billion daily Facebook users in Ma...

May 4, 2016

We all know digital is becoming more and more important in the marketing world. One huge reason is that digital marketing gives you the ability to reach new customers in your target demographics all over the world with a comparatively smaller price tag. Digital marketi...

April 13, 2016

In last week’s post, we reviewed some of the big ways Millennials are affecting the world in which they live. This week, we look at what this information teaches us about them and how best to make a connection from a marketing perspective.

Overall, it’s about building a...

March 9, 2016

Let’s face it: we don’t do business in a vacuum. Your competition is out there and your customers are aware of them. Why not use this to your benefit?  

Most businesses realize that, to do business today, you must have an online presence. This state of affairs make...

February 17, 2016

Building relationships with customers is the name of the game when it comes to creating a thriving business. When you develop meaningful connections with your clients, you stand a better chance of prospering from their repeat business and the word-of-mouth referrals th...

December 2, 2015

The commotion caused by the release of Starbucks’ holiday cups last month provides an excellent opportunity to reflect on brand management. Here are some important elements that jumped out at us. 

React swiftly and carefully. Public reaction can be unpredictable. W...

September 23, 2015

Social media is here to stay and its role in our daily lives continues to expand in the foreseeable future. It is becoming clear that health care organizations need to join the party. Only 26% of hospitals use social media in the US. This is particularly alarming consi...

July 28, 2015

In our previous post we covered why using high quality photography and imagery will improve your marketing. Whether your marketing for a Health Care, Business to Business (B2B), or Tech company high quality imagery is a must have! Let's take a look at the places where...

May 28, 2015

We’ve established social media is important to include in your marketing mix as a relationship building tool for your brand. However, effective social media takes enormous effort and time, and in the current fast-paced, ever-changing digital world, it’s nearly impossib...

April 30, 2015

Engagement has become the favorite social media buzzword of late—to gain a return for your social media efforts, to create relationships that promote sales, to reach a wider audience, it’s all about ENGAGEMENT! Yet, many clients continually struggle with the TYPE of po...

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