June 8, 2016

Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is imperative that your customers have a clear understanding of what your company stands for and what kind of experience they can expect....

April 13, 2016

In last week’s post, we reviewed some of the big ways Millennials are affecting the world in which they live. This week, we look at what this information teaches us about them and how best to make a connection from a marketing perspective.

Overall, it’s about building a...

March 16, 2016

Although it may carry with it preconceptions of arduous scrutiny and examination with little payoff, market research is actually a time-tested means to help get your company on track and avoid costly missteps in the process! Below are just a few of the ways the use of...

March 2, 2016

A newsletter can be a valuable marketing tool for your company. Not only are newsletters low in cost, they continue to be immensely popular among consumers. In fact, according to a Nielson Norman Group study, 90% of respondents preferred to receive information from com...

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