Sanity Solutions


Challenge: Sanity Solutions is a nationwide specialist in data management, backup and recovery, business continuity, security, and infrastructure support. As the company grew, Weise developed strategies and tactics to ensure that response rates increased and the CEO's business plans received results-driven attention.

Results: Weise Communications conceptualized and implemented tactics that included redesigning the website, increasing online communications, publishing podcasts, and developing sales and marketing materials for products and services. Sanitysolutions.com is receiving as many as 25,000 hits per month and up to 6,000 per day, thanks to design, copy and search engine optimization (SEO) modifications. Electronic newsletter receptivity has also increased drastically to a 36 percent click-thru rate.