Martinson Snow Removal needed to elevate their sales tools to match their industry-leading service. The creative team at Weise responded to their desire for a rugged and “down to earth” look by updating pieces to have a polished industrial feel and consistent, friendly tone. Original photography further customized these B2B marketing pieces, increasing client acquisition and retention. As part of this package, a quarterly newsletter was developed to give customers—primarily office managers and building developers—greater insight into the Martinson team and process, while maintaining the same approachable tone and clean design.