The Medical Center of Aurora
KEEPING YOU IN THE GAME
RESULT 15% Increase in ER patient volume within the calendar year
One of The Medical Center of Aurora’s stand alone ER’s, this campaign took a location-specific approach to increase patient visits at Centennial Medical Plaza. Banners and dasher boards were developed for a nearby indoor sports facility to focus on the athlete's goal of getting back ‘in the game’ after being sidelined due to injury. The messaging emphasized that Centennial Medical Plaza’s care will help expedite the recovery process, ensuring that patients can return to their active lifestyles as soon as possible. Original photography further customized this campaign by ensuring all imagery was consistent with the sports center’s clientele. It was so well received, it was extended for print, outdoor and seasonal focuses.