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News
Jay Weise Elected to New Denver Ad Club Board - June 2010
Weise Communications Successfully Rebrands Client - June 2010
Weise Communications Announces New Client - May 2010
Weise Launches Two Client Web Sites – November 2009
Colorado Healthcare Communicators Awards Weise – November 2009
Weise Releases White Paper Focused On Social Media
Benefits for Franchises
Tracy Weise Attends the International Franchise Association Convention
Weise Unveils New Blog After Successful "Soft Live" – January 2009
Weise Launches Integrated Campaign – November 2008
UPDATE: Just In Case Weise Gets Noticed – October 2008
Weise Breaks Through the Golden Gate – September 2008
Just In Case Weise Gets Noticed – August 2008
Bigger Offices, Bigger Ideas! – July 2008
Jay Weise Elected to New Denver Ad Club Board
DENVER, CO (June 23, 2010) - Jay Weise, creative director and co-founder of Weise Communications was recently elected to the New Denver Ad Club board of directors. Weise Communications is an integrated marketing, advertising and public relations agency in Denver.
As a board member, Weise will provide strategic direction and consultation to the New Denver Ad Club. The New Denver Ad Club is the newest, oldest advertising association in the country. It was founded in January 2007, 115 years after the nation's first ad club started in Denver. The New Denver Ad Club was initiated to elevate the Denver advertising community's profile nationally.
"The New Denver Ad Club is a valuable organization for the Denver community at large, helping to promote our city as a great American creative center," said Weise. "It's important for me to exchange with others in the industry in order to share my knowledge as well as learn from others."
For more information please contact Heather Hutchinson, public relations account executive, at (303) 996-9940, ext. 107 or heatherhutchinson@weiseideas.com.
Weise Communications Successfully Rebrands Client
St. Mary Land & Exploration Company now SM Energy
DENVER, CO (June 8, 2010)—Weise Communications, an integrated marketing, advertising and public relations agency in Denver, successfully completed a rebranding project for SM Energy Company, formerly known as St. Mary Land & Exploration Company (NYSE: SM).
SM Energy Company is an independent energy company headquartered in Denver, Colo., focused on the exploration, exploitation, development, acquisition and production of natural gas and crude oil in the United States. The management of SM Energy came to Weise Communications to rebrand the company to reflect the changes in the company since its founding in 1908. Originally created to manage and develop 25,000 acres of land in St. Mary Parish, Louisiana, the company vastly expanded both geographically and in its services and wanted to reflect these changes.
Weise Communications worked with the company’s management to develop a new name, logo and branding that honored the past, yet characterized the company in the present. The new name, SM Energy, is instantly identifiable with the company’s ticker symbol on the New York Stock Exchange. The new logo visually presents the oil and natural gas assets that drive the company’s business.
“The name and logo change are a natural part of the transformation that the company has undergone,” said Tony Best, President and Chief Executive Officer. “It does not mean that we are changing the way we conduct business; our mission and values remain unchanged. The new name and logo are an expression of the company that we have become.”
The rebranding project received unanimous shareholder approval and was launched in May. For more information about this project, please contact Tracy Weise, president, at (303) 996-9940, ext. 102 or tracy@weiseideas.com.
Weise Communications Announces New Client
Regional Air Quality Council added to client roster
DENVER, CO (May 28, 2010) – Weise Communications, an integrated marketing, advertising and public relations agency in Denver, was chosen by the Regional Air Quality Council (RAQC) to handle public relations for its summer Ozone season activities.
The Regional Air Quality Council (RAQC) is the lead air quality-planning agency for the seven- county Denver metropolitan area. In existence since 1989, the Council’s main purpose is to develop plans and programs to keep the region in compliance with federal air quality standards, with significant input from area citizens, business, and local governments. The RAQC also oversees the development and implementation of air quality outreach and education programs throughout the region.
“We are thrilled to be working with The Regional Air Quality Council to provide them strategic public relations council,” said Tracy Weise, president, Weise Communications. “With our assistance, we believe RAQC’s community and media recognition will increase and the 2010 summer ozone season will be top-of-mind for metro-area residents.”
Weise Communications Launches Two Client Web Sites
Integrated agency re-designs Web sites for Eating Disorder Center of Denver and MidAmerica Stroke Network
DENVER, COLO. (Nov. 11, 2009) – Weise Communications, an integrated marketing, advertising and public relations agency in Denver, announced today the launch of two client Web sites – Eating Disorder Center of Denver (www.edcdenver.com) and MidAmerica Stroke Network (www.midamericastrokenetwork.com), founded by St. Louis University Hospital.
Weise Communications designed the Eating Disorder Center of Denver site to specifically serve current and potential patients, their families and friends, and eating disorder industry professionals. Along with information about the center and eating disorder treatment, the site contains patient and professional testimonials, helpful eating disorder resources, and interactive components, including an eating disorder questionnaire to help visitors determine if they have or if someone they know has an eating disorder.
The MidAmerica Stroke Network site, which provides patient
s, potential patients and industry professionals access to stroke information and a collaborative system of regional stroke care hospitals, was re-designed to be more user-friendly and interactive. Weise Communications added additional stroke information, an interactive map to help users find MidAmerica Stroke Network member hospitals and an easily updated database for hospitals and patients to access.
“We are thrilled to launch these two beautiful and effective sites,” says Tracy Weise, president, Weise Communications. “We feel these sites will be extremely successful and provide great value to Eating Disorder Center of Denver and the MidAmerica Stroke Network now and for years to come.”
For further information, contact Tracy Weise at 303-996-9940, ext. 102 or tracy@weiseideas.com.
Weise Communications Receives Three 2009 Colorado Healthcare Communicators Awards
Integrated communications agency wins for media relations, social media and Web site design
DENVER, COLO. (Nov. 4, 2009) – Weise Communications, an integrated marketing, advertising and public relations agency in Denver, received three 2009 Colorado Healthcare Communicators (CHC) awards for projects in the media relations, new/social media and Web site design categories.
Weise Communications was awarded the following:
- Gold Leaf Award, Web site: Internet – Web site design for Colorado Foundation for Fertility Research (www.fertilityresearch.org)
- Silver Leaf Award, New Media – New/Social media campaign for Eating Disorder Center of Denver
- Bronze Leaf Award, Media Relations: Proactive Story Placement – “Love Heals” media relations campaign for Rocky Mountain Cancer Centers
Since the 1970s, CHC has honored Colorado professionals in public relations, communications and marketing through its annual Gold Leaf Awards competition. This year, more than 80 entries were received.
Tracy Weise Attends IFA
President Tracy Weise spent several days at the 2009 International Franchise Association Convention.
San Diego, Calif., February 14 – 17.
Representing Weise Communications’ client The Alternative Board and taking the opportunity to meet other franchise executives, Tracy delved deeper into the world of franchise marketing and public relations, learning about challenges franchisors are facing in regard to maintaining national and international brand consistency. Tracy also spoke at length with many franchise marketing professionals about implementing social media into their marketing platforms.
While at the convention, Tracy attended the 10th Annual Leadership Conference, which was highlighted by a keynote address given by Jason Zickerman, CEO of The Alternative Board. More than 300 people attended his presentation.
Weise Communications, is pleased to announce the launch of its communications industry–related blog, The Side Note
The Side Note covers the marketing, advertising and PR industries from an insider’s perspective. Whether readers offer these services themselves or use them, The Side Note provides information and insight on the latest the communications field has to offer.
“We face an exciting challenge making our blog stand out from the many others in the Denver market,” said Travis Parker, copywriter for Weise Communications and the lead contributor for The Side Note. “We hosted a two-week ‘soft-live’ and got great results, including hundreds of hits and getting picked up by various news sites and other blogs.”
The soft live plan consisted of three main parts:
First, other blogs were read and time was spent time leaving comments on those blogs in order to learn how to interact in this virtual world.
Next, a select group of people was invited to participate in a 10-day “soft live.” This created a controlled platform and allowed for the gathering of feedback so that modifications could be made before going full live.
Finally, the blog was launched to the general public and inaugurated with a press releases, tie-ins to key social networking sites like Facebook and Twitter, and with a video on blogging.
Weise Launches Integrated Campaign for Clients and Industry Professionals
Weise launches an integrated campaign to provide news, tips and advice to clients and industry professionals who are always on the lookout for creative solutions. Incorporating email blasts, podcasts, webinars and more—including the forthcoming Weise Communications blog—the Weise team continues to be devoted to professional development in marketing, advertising, and public relations.
The best part is that it’s not too late to get in on the action. Simply fill out our form and let us know what you are interested in, and we will add you to our subscriber list for the appropriate promotion(s). Here’s what’s happening now:
Eureka! – A monthly email blast devoted to disseminating strategic insights that highlight opportunities and solve problems in marketing, advertising and public relations. Join us in our first series on the benefits and uses of new media.
Weise Speaks – In a recent podcast, Tracy Weise, president of Weise Communications, discussed why it’s important to spend time and money in order to both stay competitive in a down economy and to emerge from it with a long-lasting gain in market share.
More great integration is on the way, including our December 10 webinar and the launch of our new blog, “The Side Note”. Great ideas just keep on coming and you can be a part of them all. Contact us today to find out more.
Just in Case Weise Get Noticed
A follow up to our August 2008 news, Healthcare Advertising Review – a publication of HealthLeaders Media—published as its cover story a six-page spread about our “Just in Case” campaign in their September/October 2008 issue. The expanded story features details about our strategic approach to this awareness campaign that promotes Centennial Medical Plaza’s emergency room and that the facility now accepts area Kaiser Permanente patients.
To read the online version of the story, click .
Weise Breaks Through the Golden Gate
Tracy Weise, President, and Marne Brase, Director of Client Services of Weise Communications departed Denver for The Society for Healthcare Strategy & Marketing Development of the American Hospital Association (SHSMD) 2008 Annual Conference and Exhibits. Held September 17-20 at the San Francisco Marriott, SHSMD featured more than 66 sessions that explored the hottest trends, ideas and concepts in healthcare communications.
Tracy and Marne represented Weise and spent the week listening to the challenges that hospitals are facing, discussing how online marketing has become a means to forming a relationship with your customers, and talking about the vital role that public relations and new media plays in the marketing of hospitals. The event proved to be another successful Weise endeavor.
Just In Case Weise Gets Noticed
We are all about creating work that gets noticed. Kandace McLaughlin, an editor with Health-
Leaders magazine, got wind of our "Just In Case" campaign and called to do an interview.
Here’s how it went:
Thinking that much of healthcare advertising tends to look the same, Amy Speagle, market-
ing & public relations director for The Medical Center of Aurora (CO) & Centennial Medical
Plaza, looked to Weise Communications in Denver to create something out of the ordinary…
read full article .
Bigger Offices, Bigger Ideas!
We’ve moved! That’s right, Denver’s most dynamic integrated marketing, advertising and
public relations agency has packed its bags and relocated to:
1245 E. Colfax Ave., Suite 200, Denver, CO 80218.
Come by and take a look; the coffee’s hot, the parking’s free, and the ideas are bigger and
better than ever. For driving directions, .
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