A newsletter can be a valuable marketing tool for your company. Not only are newsletters low in cost, they continue to be immensely popular among consumers. In fact, according to a Nielson Norman Group study, 90% of respondents preferred to receive information from companies through newsletters rather than social media. Below, we’ve put together a list of ways a newsletter can be beneficial to your company.
Spreads awareness. A newsletter allows your prospective customers to get a more complete look at your company. Newsletters go beyond the limited messaging of advertisements and emails to give your audience a better idea of what you do and what you can do for them.
Keeps you on customers’ minds. Newsletters help you build a relationship with your customers by sustaining a connection with them even when they’re not directly doing business with you. Whether your newsletter is weekly, monthly or quarterly, it serves as a reminder to your audience on a regular basis that your company is out there when they need it. This also provides the potential for some word-of-mouth business as a result of these customers recommending you to friends.
Promotional opportunities. Presenting a newsletter for your target audience to see gives you additional chances to advertise your products and make further sales. This can include offering special deals that only your newsletter subscribers will get.
Establishes your expertise. Be sure to fill your newsletter with informative content that is important to your readers. This will help to add value in your readers’ eyes and establish your company as a trustworthy source. Presenting current information about your industry will also present your company as one that is in the know.
Are you ready to add a newsletter to enhance the relationships you have with your customers? Contact Weise for help!