Do you have a brand new product you’re sure will be a success? Are you unsure of how to get the word out? It should come as no surprise that awareness is the first step in exposing your product or service to the general public. Unfortunately, how to achieve that awareness isn’t always so obvious. It is for this reason that we’ve put together a list of methods you can use to successfully create awareness for your product.
Collateral. Marketing collateral such as flyers and brochures can be incredibly helpful toward getting the word out about your product. With dynamic design and content, these materials can act as effective visual aids that cause your product and company to stick in people’s minds to be remembered at a later date. This future stimulus could be a casual conversation or a sudden problem for which your product would be the perfect solution. Either way, marketing collateral is an excellent method to ensure that, when the need for your product arises, the name of your brand can be easily recalled. When making use of marketing collateral, be sure to highlight what makes your product stand out from the competition and what benefits it will bring to prospective buyers.
Website. A website gives your product accessibility. It’s pretty unlikely that your company is open for business 24 hours a day. Conversely, the Internet never closes. Your website is always out there working for you and waiting for any prospective customers looking for exactly what you offer. A well-constructed website provides information about what you do and what you can do for them.
Social media. Social media is an excellent tool for growing awareness. The key is to find out which social media platforms your target market is using and emphasize your attention on those to begin to cultivate a fan base and build strong relationships. It takes time, but is well worth the effort.
Promotions and events. Offering promotional deals and free samples are great ways to get your product in the hands of the public. You might also consider hosting an event in order to spark further interest in the community. Such an event could even be organized in conjunction with a local charity to align your product with a familiar cause.
Is your product ready for a wider audience? WEISE can help you make that happen! Contact us here.