The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We think the following Denver company logos feature design characteristics that are worth noting.
WhiskerCloud. The WhiskerCloud logo offers a charming representation of the company’s name. As we’ve stated over and over, the first rule of effective logo design is that a logo needs to be easy to read and easy to remember. To this end, the logo employs a clear and simple visual layout coupled with incredibly uncomplicated color design.
Looplist. One effective element to make use of in order to further distinguish a logo is to employ some kind of visual trick. The Looplist logo accomplishes this by integrating the infinity symbol along with a subtle variation in the color gradient that really catches the eye.
Aventeer. Like Looplist’s logo, Aventeer adds a little trick to theirs without being too distracting. As a rule, it’s really not much of a logo if anyone can duplicate it by simply typing it out. Aventeer’s subtle approach compliments the overall appearance of the company’s name without simply being a lackluster reproduction.
Stream.io Inc. What we like most about this logo is the fact that it does not involve any actual imagery representing a stream. Instead, the stream is implied. The logo cleverly contains the image of a paper boat along with the use of the color blue to allude to the water that is not actually present. It is up to the viewer to picture the stream on which the paper boat floats.
Fiction Beer Company. Fiction Beer Company’s logo catches the viewer’s eye in a completely different manner than the rest of the logos on this list. The fact that the logo looks like a hand-drawn illustration gives it unique, inviting character.
Which of these Denver logos is your favorite? Please leave a comment below!