The WEISE Navigator is a comprehensive session in which we work with a company’s key personnel to create the brand strategy that is best for them. Is a Navigator session the right move for your company at this time? To help you find that out, here is a list of reasons a company would need to reevaluate its current branding: Your brand’s personality is too vague. What values do you want your company to embody? How do you want to be perceived by your target market? What kind of experience do you want to give your customers? For your target market to come to trust and rely on your brand, it must be relatable. Answering questions like these will help you create a strong, identifiable personality

A key element that makes University of Phoenix’s “We Can Do IT” commercial so inspiring is its use of music to stir emotion and encourage the viewer to perceive a link between the ad’s rendition of the familiar Cranberries song, “Dreams” and University of Phoenix as the facilitator of dreams. This point is emphasized with the repeated line, “I want more” at the commercial’s finale. Were your eyes dry at the end?

We know its real name is Plexor. Since we understand the subtle details of healthcare, our results-oriented marketing solutions have been nationally recognized for their new and creative ways of attracting new patients and building brands. From emergency room campaigns, rebranding efforts and crisis communications to service line and practice marketing, our integrated approach has built the brands of our healthcare clients into trusted community partners. Advertising / Public Relations / Photography & Videography / Website Design / Social Media / Physician Referral Programs / Online Marketing / Branding

The Medical Center of Aurora The Keeping you in the Game campaign was developed to drive participants at local indoor sports facilities to nearby HealthONE emergency rooms in the event of injury. Each creative piece was developed for specific location-based messaging to the target audience and original photography was used to enhance this messaging. Goal: To increase patient acquisition in the emergency room at The Medical Center of Aurora’s satellite campus, Centennial Medical Plaza. Specifically directed at patients with sports-related injuries. Solution: The headline “Keeping You in the Game” appealed to athletes across ages and disciplines since no one wants to be sidelined by an injury.

Is direct mail dead? Has email completely taken over? It has been our experience that this is not the case. Below are five reasons why direct mail marketing is still enormously useful and not simply a marketing tactic of the past. Brand awareness. A recent study shows that the percentage of consumers that open “most of” their mail is as much as 70% to 80%. This adds up to a lot of eyes out there just waiting to take a look at what you have to offer. Personal connections. Direct mail allows you to make personal connections with your target market because it presents them with a tangible and personalized item that comes straight from your company to their mailbox. Attention-grabbing ability. U