July 10, 2015

When you think of the brand Apple, what comes to mind? Hip, cutting edge, sophisticated, sleek. These word associations are a result of how others think about your brand, and what image consumers believe their interaction with the brand evokes. Apple’s imagery—in print...

May 28, 2015

We’ve established social media is important to include in your marketing mix as a relationship building tool for your brand. However, effective social media takes enormous effort and time, and in the current fast-paced, ever-changing digital world, it’s nearly impossib...

April 30, 2015

Engagement has become the favorite social media buzzword of late—to gain a return for your social media efforts, to create relationships that promote sales, to reach a wider audience, it’s all about ENGAGEMENT! Yet, many clients continually struggle with the TYPE of po...

April 17, 2015

Love her or hate her, it’s hard to deny that Kim Kardashian has reached the level of Madonna or Oprah fame. Dubbed British GQ’s 2014 Woman of the Year and one of Time’s 30 Most Influential People, she has turned her sex scandal stardom into a multi-million dollar...

March 6, 2015

What makes a commercial memorable? The message? The characters? Personal connection? Is it funny? Do you even remember the product or service being sold? Marketing campaigns are designed to captivate and motivate viewers to take action. In a 30 second commercial, only...

February 20, 2015

The presses have cooled for the much anticipated swimsuit edition of Sports Illustrated. This year, beyond the pages of sexy models, even this critical female found something redeeming—the ads. Both DirecTV and Snickers ingeniously remind us great campaign executions c...

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