Is Your Current Branding Hurting Your Small Business?
Effective branding is vital to any business. Unfortunately, many small businesses find that their brand has gotten lost in the noise. If...
Strengthen Your Brand with Customized Imagery
Too often, businesses rely on generic stock images and basic photography as the face of their brand. When a company uses imagery...
6 Reasons a WEISE Navigator Session is Right for You
The WEISE Navigator is a comprehensive session in which we work with a company’s key personnel to create the brand strategy that is best...
3 Practical Ways to Improve Your Company’s Culture
We’ve been talking a lot lately about branding. There’s one aspect of branding that, if overlooked or neglected, could end up hurting the...
Colorado Branding Recap
We’ve been spending the month of May featuring the efforts of local companies as well as those headquartered in either the Denver area or...
Denver Logos That Got It Right
The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often...
Essential Branding Lessons to Learn from Colorado Brands
To continue our May focus on brands based in Colorado, this week’s discussion revolves around Colorado brands that serve as great...
Branding with Color: Spotlight on Denver
From time to time, we like to use this space to spotlight brands that stand out from the rest of the crowd in some aspect of their...
Brand Differentiation: The Shortlist
Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such...
Brand Differentiation in 5 Easy Steps
Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your...