October 4, 2017

Effective branding is vital to any business. Unfortunately, many small businesses find that their brand has gotten lost in the noise. If you find your small business in a similar predicament, you’ll be happy to learn that there is a solution. Below are five fixable bra...

August 31, 2017

Too often, businesses rely on generic stock images and basic photography as the face of their brand. When a company uses imagery containing generic locations, the same overused models seen in competitors' marketing or homogeneous groups of people that look nothing like...

July 26, 2017

The WEISE Navigator is a comprehensive session in which we work with a company’s key personnel to create the brand strategy that is best for them.

Is a Navigator session the right move for your company at this time? To help you find that out, here is a list of reasons a...

June 7, 2017

We’ve been talking a lot lately about branding. There’s one aspect of branding that, if overlooked or neglected, could end up hurting the image you’ve worked so hard to cultivate. This is company culture. Company culture is crucial to your brand. Just as branding aids...

May 31, 2017

We’ve been spending the month of May featuring the efforts of local companies as well as those headquartered in either the Denver area or the state of Colorado in our series covering different topics related to branding.

Below are the main points from each post from the...

May 25, 2017

The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We think the following Denver company logos feature design characteristics that are worth noting.

WhiskerCloud. The Whiske...

May 18, 2017

To continue our May focus on brands based in Colorado, this week’s discussion revolves around Colorado brands that serve as great examples when working to build and manage a strong, healthy brand.

Crocs. The strength of the Crocs brand is largely built on customer exper...

May 10, 2017

From time to time, we like to use this space to spotlight brands that stand out from the rest of the crowd in some aspect of their marketing or advertising output. This time around, we thought we’d feature the efforts of local companies as well as those headquartered i...

April 19, 2017

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. I...

April 14, 2017

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Be...

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