September 11, 2015

For decades, large companies like Best Buy and Wal-Mart have found success through standardization. These companies standardize their advertising, product lines, packaging and the layout of their stores. Regardless of region, most of the characteristics of these compan...

August 20, 2015

Design is a vital aspect when creating, maintaining, and growing a brand. From your logo all the way down to your business cards, strong/good/clean design provides a suite of benefits that will help your business grow in any industry.

Brand consistency. Probably the sin...

July 10, 2015

When you think of the brand Apple, what comes to mind? Hip, cutting edge, sophisticated, sleek. These word associations are a result of how others think about your brand, and what image consumers believe their interaction with the brand evokes. Apple’s imagery—in print...

May 7, 2015

“The Fight of the Century” it was dubbed. Arguably the two greatest boxers of the modern era, Floyd Mayweather and Manny Pacquiao, faced off in what would turn to be one of the largest PPV events of all time (grossing more than $300 million). Now the fight might have b...

February 27, 2015

The hottest ticket in town. From their huge portions of deliciously prepared, perfectly seasoned meats, veggies, and guacamole it makes for the perfect lunch or dinner anytime of the week. There really is a whole lot to love. How can you argue with fans who produce vid...

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