March 8, 2017

Last week, we discussed the basics of hashtag construction and usage. This week, we’ve provided a list of tools to make using hashtags easier and more effective. The following tools are designed to help you get the most out of your hashtags.

RiteTag. If you often find y...

March 1, 2017

For the month of March, WEISE is offering tips revolving around facets of digital marketing that can easily be overlooked because of how minute and insignificant they seem to be in the grand scheme of things. The truth is, fully understanding and mastering these simple...

December 7, 2016

As we stated in our post, Healthcare Industry Marketing Trends to Seriously Consider, any healthcare marketing strategy would be remiss if it did not include social media in some way. The significance of social media for the healthcare industry is continuing to grow. I...

September 21, 2016

For most marketers, social media has become a way of life. Unfortunately, this innovation can often bring with it a lot of repetition and monotony. For effective social media engagement, we calculate this daily commitment to be at least an hour a day. Since its incepti...

September 8, 2016

For many companies, social media marketing can be quite intimidating. It is our belief that simply keeping some specific principles in mind can make using social media a considerably less daunting proposition. Below are three social media best practices – along with so...

May 25, 2016

As we noted in a previous post, 2016 Digital Marketing Trends to Watch, the use of social media ads is expected to become even more popular. Facebook is a particularly useful format in this regard considering that there were 1.09 billion daily Facebook users in Ma...

April 27, 2016

For the month of April, we have been exploring the best methods to use in order to reach Millennials. Here are 10 shining examples of companies that are using innovative techniques to attract this incredibly desirable generation.

1. Starbucks – Because the Millennial Ge...

April 20, 2016

Last week, we gave you tips on how to improve your content marketing in order to more effectively connect with the Millennial Generation. This week, we discuss the best ways to improve your mobile marketing with this same group in mind. As we mentioned in the first pos...

April 13, 2016

In last week’s post, we reviewed some of the big ways Millennials are affecting the world in which they live. This week, we look at what this information teaches us about them and how best to make a connection from a marketing perspective.

Overall, it’s about building a...

April 6, 2016

According to the U.S. Census Bureau, Millennials (born from 1982-2000) have reached a population count of 83.1 million. That number is equal to more than one quarter of the U.S. population. Their size – along with the power they’re currently wielding in the marketplace...

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