September 23, 2015

Social media is here to stay and its role in our daily lives continues to expand in the foreseeable future. It is becoming clear that health care organizations need to join the party. Only 26% of hospitals use social media in the US. This is particularly alarming consi...

September 11, 2015

For decades, large companies like Best Buy and Wal-Mart have found success through standardization. These companies standardize their advertising, product lines, packaging and the layout of their stores. Regardless of region, most of the characteristics of these compan...

September 8, 2015

By necessity, people generally scan through information from the Internet or articles to process it as quickly as possible. As a result, not everything is retained. Extra effort must be made to create more of an impact. To catch readers’ attention, consider presenting...

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