December 10, 2015

The Christmas shopping season is already upon us! That being said, it's not too late to put some effective marketing efforts out there in time to get the attention of holiday shoppers. Companies, like consumers, can sometimes get a late start to the holidays. We've com...

December 2, 2015

The commotion caused by the release of Starbucks’ holiday cups last month provides an excellent opportunity to reflect on brand management. Here are some important elements that jumped out at us. 

React swiftly and carefully. Public reaction can be unpredictable. W...

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