June 29, 2016

For the fifth and final part of our June series on branding, we’ll be continuing our discussion on rebranding. Last week, we talked about some of the most common reasons a company should look into rebranding. Here, we provide a checklist of important steps to include i...

June 22, 2016

For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant factors to consider when creating a lasting brand. We’ve also provided examples of successful brands and delved into what makes them so s...

June 15, 2016

Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a strong relationship with your target market. The following brands’ stories present excellent learning opportunities for how to maintain...

June 8, 2016

Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is imperative that your customers have a clear understanding of what your company stands for and what kind of experience they can expect....

June 1, 2016

For the month of June, Weise will present a 5-part series on branding. A brand is the sum of the character, personality and reputation of your company as perceived by the public. If you’ve been cautious about setting up a branding strategy for your business or don’t kn...

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