August 31, 2016

For the final part of our August blog series on advertising methods that could be advantageous to your business, we’ve decided to direct our attention to pay per click. Pay per click, also known as pay-per-click advertising, pay-per-click marketing and simply PPC, is a...

August 24, 2016

In the world of advertising, brand mascots – or advertising characters – are nothing new. In the U.S., this popular advertising tradition has been around since the 1800s (think Quaker Oats’ Quaker man) and reached its zenith in the 1960s (think Cap’n Crunch, the Trix r...

August 17, 2016

For the second installment of our August series on advertising, we’ve decided to focus on guerrilla marketing. Guerrilla marketing is an alternative method of advertising that uses unconventionality and creativity to surprise and grab the attention of its target audien...

August 10, 2016

For the month of August, Weise is presenting a 4-part series focusing on various advertising methods and their benefits. In the coming weeks, we will provide information that aims to benefit your company’s endeavors in these areas. 

To start the series off, our first po...

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