September 28, 2016

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September 21, 2016

For most marketers, social media has become a way of life. Unfortunately, this innovation can often bring with it a lot of repetition and monotony. For effective social media engagement, we calculate this daily commitment to be at least an hour a day. Since its incepti...

September 14, 2016

It is well known that sounds and music are astonishingly effective at stimulating the part of the human brain related to memory. Naturally, music is used in advertising for that very reason. Sonic branding is a branding tool that is becoming increasingly popular in the...

September 8, 2016

For many companies, social media marketing can be quite intimidating. It is our belief that simply keeping some specific principles in mind can make using social media a considerably less daunting proposition. Below are three social media best practices – along with so...

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