9 Holiday Marketing Ideas for Your Small Business
This time last year, Weise put out our Holiday Marketing Tips post for those companies trying to boost revenue during the Christmas...
What to Include in Your Company's Brand Style Guide
A brand’s style guide, also known as a brand book or brand bible, is an invaluable tool to ensure that brand identity is maintained and...
A Branding Retrospective: The Evolution of 5 Iconic Logos
To commemorate the Chicago Cubs’ first trip to the World Series since 1945, we thought we’d take this opportunity to look at the logos of...
How to Create Attention-Grabbing Banner Ads
For the past three weeks, this blog has been immersed in the world of creative design. We’ve provided tips to help our readers create...
Business Card Design: 4 Basic Principles
Even in an increasingly digital world, business cards continue to be a valuable way to pass the name of your business, product or service...
4 Tips for Creating a Memorable Logo
For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an...
The Keys to Effective Billboard Design
For the month of October, Weise’s blog series will center on several facets of creative design. These topics will range from tips for...
S.M.A.R.T. Marketing
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Automation: 5 Ways to Alleviate the Social Media Grind
For most marketers, social media has become a way of life. Unfortunately, this innovation can often bring with it a lot of repetition and...
Top 10 Sound Logos
It is well known that sounds and music are astonishingly effective at stimulating the part of the human brain related to memory....