3 Valuable Lessons to Take Away from Social Media Mistakes
For many companies, social media marketing can be quite intimidating. It is our belief that simply keeping some specific principles in...
The Benefits of Pay Per Click
For the final part of our August blog series on advertising methods that could be advantageous to your business, we’ve decided to direct...
4 Secrets Behind the Success of Brand Mascots
In the world of advertising, brand mascots – or advertising characters – are nothing new. In the U.S., this popular advertising tradition...
Is Guerrilla Marketing a Good Fit for Your Business?
For the second installment of our August series on advertising, we’ve decided to focus on guerrilla marketing. Guerrilla marketing is an...
Native Advertising: A Powerful Tool for Your Business
For the month of August, Weise is presenting a 4-part series focusing on various advertising methods and their benefits. In the coming...
How to Improve Your Website's SEO
Last week, we covered reasons using a website to represent your business is necessary. This week, we discuss how best to utilize your...
Why Your Small Business needs a Website
According to a Nielsen study conducted in 2013, 85% of consumers are searching for local businesses online. This statistic should make it...
Healthcare Industry Marketing Trends to Seriously Consider
Digital is continuing to change the world. Marketing for the healthcare industry is no exception. Below are trends that are changing the...
Why Print Advertising is Still Effective
In an increasingly digital world, a company might ask itself if print advertising is even worth it anymore. The answer? Of course it is....
Your Rebranding Checklist
For the fifth and final part of our June series on branding, we’ll be continuing our discussion on rebranding. Last week, we talked about...