May 18, 2017

To continue our May focus on brands based in Colorado, this week’s discussion revolves around Colorado brands that serve as great examples when working to build and manage a strong, healthy brand.

Crocs. The strength of the Crocs brand is largely built on customer exper...

April 19, 2017

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. I...

April 14, 2017

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Be...

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