October 12, 2016

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main princ...

January 6, 2016

The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We thought it would be helpful to use a tried and true logo and point out the aspects that have made it work for its bran...

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