November 2, 2016

To commemorate the Chicago Cubs’ first trip to the World Series since 1945, we thought we’d take this opportunity to look at the logos of brands that were around back then – and are still in existence today – to see how these logos have changed (or haven’t). Of course,...

October 12, 2016

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main princ...

September 14, 2016

It is well known that sounds and music are astonishingly effective at stimulating the part of the human brain related to memory. Naturally, music is used in advertising for that very reason. Sonic branding is a branding tool that is becoming increasingly popular in the...

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