June 15, 2016

Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a strong relationship with your target market. The following brands’ stories present excellent learning opportunities for how to maintain...

June 8, 2016

Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is imperative that your customers have a clear understanding of what your company stands for and what kind of experience they can expect....

June 1, 2016

For the month of June, Weise will present a 5-part series on branding. A brand is the sum of the character, personality and reputation of your company as perceived by the public. If you’ve been cautious about setting up a branding strategy for your business or don’t kn...

August 20, 2015

Design is a vital aspect when creating, maintaining, and growing a brand. From your logo all the way down to your business cards, strong/good/clean design provides a suite of benefits that will help your business grow in any industry.

Brand consistency. Probably the sin...

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