April 17, 2015

Love her or hate her, it’s hard to deny that Kim Kardashian has reached the level of Madonna or Oprah fame. Dubbed British GQ’s 2014 Woman of the Year and one of Time’s 30 Most Influential People, she has turned her sex scandal stardom into a multi-million dollar...

March 6, 2015

What makes a commercial memorable? The message? The characters? Personal connection? Is it funny? Do you even remember the product or service being sold? Marketing campaigns are designed to captivate and motivate viewers to take action. In a 30 second commercial, only...

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