April 14, 2017

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Be...

October 12, 2016

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main princ...

June 29, 2016

For the fifth and final part of our June series on branding, we’ll be continuing our discussion on rebranding. Last week, we talked about some of the most common reasons a company should look into rebranding. Here, we provide a checklist of important steps to include i...

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