June 15, 2016

Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a strong relationship with your target market. The following brands’ stories present excellent learning opportunities for how to maintain...

February 17, 2016

Building relationships with customers is the name of the game when it comes to creating a thriving business. When you develop meaningful connections with your clients, you stand a better chance of prospering from their repeat business and the word-of-mouth referrals th...

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