August 31, 2017

Too often, businesses rely on generic stock images and basic photography as the face of their brand. When a company uses imagery containing generic locations, the same overused models seen in competitors' marketing or homogeneous groups of people that look nothing like...

February 16, 2017

Do you have a brand new product you’re sure will be a success? Are you unsure of how to get the word out? It should come as no surprise that awareness is the first step in exposing your product or service to the general public. Unfortunately, how to achieve that awaren...

December 14, 2016

When done effectively, marketing can prove to be a priceless asset for any company. After all, getting the attention of consumers is a vital part of conducting business. Think about it, you might offer the perfect product or service and would still flounder if no one k...

November 16, 2016

This time last year, Weise put out our Holiday Marketing Tips post for those companies trying to boost revenue during the Christmas shopping season. This year, we've updated the list with some additions that will help your small business get the most out of the 2016 ho...

October 19, 2016

Even in an increasingly digital world, business cards continue to be a valuable way to pass the name of your business, product or service on to prospective clients. We have compiled a list of basic principles to help separate your business card from the rest of the cro...

September 28, 2016

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February 3, 2016

Because of the scope needed to put together a serious effort, marketing can certainly seem like an expensive or overwhelming endeavor. For that reason, we have put together a 4-part series focusing on different aspects of marketing from which small businesses can benef...

September 8, 2015

By necessity, people generally scan through information from the Internet or articles to process it as quickly as possible. As a result, not everything is retained. Extra effort must be made to create more of an impact. To catch readers’ attention, consider presenting...

February 4, 2015

Super Bowl 49 was certainly one for the record books. An incredible fourth quarter comeback led by “he who shall not be named”. A visually stunning halftime show starring Katy Perry, a mechanical tiger, dancing sharks, and the return of Missy Elliot. And, of course, th...

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