July 13, 2016

Digital is continuing to change the world. Marketing for the healthcare industry is no exception. Below are trends that are changing the face of healthcare marketing.

Healthcare consumers are doing their homework. The prevalence of the Internet and digital devices has r...

May 25, 2016

As we noted in a previous post, 2016 Digital Marketing Trends to Watch, the use of social media ads is expected to become even more popular. Facebook is a particularly useful format in this regard considering that there were 1.09 billion daily Facebook users in Ma...

May 4, 2016

We all know digital is becoming more and more important in the marketing world. One huge reason is that digital marketing gives you the ability to reach new customers in your target demographics all over the world with a comparatively smaller price tag. Digital marketi...

April 27, 2016

For the month of April, we have been exploring the best methods to use in order to reach Millennials. Here are 10 shining examples of companies that are using innovative techniques to attract this incredibly desirable generation.

1. Starbucks – Because the Millennial Ge...

April 20, 2016

Last week, we gave you tips on how to improve your content marketing in order to more effectively connect with the Millennial Generation. This week, we discuss the best ways to improve your mobile marketing with this same group in mind. As we mentioned in the first pos...

April 6, 2016

According to the U.S. Census Bureau, Millennials (born from 1982-2000) have reached a population count of 83.1 million. That number is equal to more than one quarter of the U.S. population. Their size – along with the power they’re currently wielding in the marketplace...

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