June 7, 2017

We’ve been talking a lot lately about branding. There’s one aspect of branding that, if overlooked or neglected, could end up hurting the image you’ve worked so hard to cultivate. This is company culture. Company culture is crucial to your brand. Just as branding aids...

April 19, 2017

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. I...

June 15, 2016

Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a strong relationship with your target market. The following brands’ stories present excellent learning opportunities for how to maintain...

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