June 7, 2017

We’ve been talking a lot lately about branding. There’s one aspect of branding that, if overlooked or neglected, could end up hurting the image you’ve worked so hard to cultivate. This is company culture. Company culture is crucial to your brand. Just as branding aids...

April 19, 2017

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. I...

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