
Strengthen Your Brand with Customized Imagery
Too often, businesses rely on generic stock images and basic photography as the face of their brand. When a company uses imagery...


6 Reasons a WEISE Navigator Session is Right for You
The WEISE Navigator is a comprehensive session in which we work with a company’s key personnel to create the brand strategy that is best...


4 Major Benefits of Using Original Photography
Too often, businesses rely on generic stock images and basic photography as the face of their brand. The inevitable result is that these...


Brand Differentiation: The Shortlist
Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such...


Brand Differentiation in 5 Easy Steps
Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your...


4 Practical Ways to Successfully Promote Your New Product
Do you have a brand new product you’re sure will be a success? Are you unsure of how to get the word out? It should come as no surprise...

4 Tips for Creating a Memorable Logo
For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an...


The Keys to Effective Billboard Design
For the month of October, Weise’s blog series will center on several facets of creative design. These topics will range from tips for...


When is it Time to Rebrand?
For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant...


How to Build a Strong Brand
Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is...