Because of the scope needed to put together a serious effort, marketing can certainly seem like an expensive or overwhelming endeavor. For that reason, we have put together a 4-part series focusing on different aspects of marketing from which small businesses can benefit. Our hope is that, after reviewing these posts, the thought of applying marketing to your small business will not seem so intimidating.
It is commonplace for small businesses to spend 7-8 percent of their revenues on marketing. Despite cost, marketing is an invaluable piece of any business’s efforts to grow their clientele. Here are some of the benefits effective marketing can bring to your small business.
Awareness. Getting the attention of consumers is a vital part of conducting business. After all, your business might offer the perfect product or service and would still flounder if no one knew it existed. Marketing makes people aware of you and plants the seed for them to recall your company in the future. Don’t forget it takes about seven repetitions for a message to be able to be recalled by your audience. This makes it even more imperative that you get the word out about your business for your target audience to see.
A Healthy competitive environment. For small businesses, marketing has the ability to level the playing field when it comes to competing with larger companies. Marketing gives you the opportunity to distinguish your business from your larger competition. After getting the attention of your target market, you can then prove why your product or service is the best choice.
Increased sales. Once awareness spreads and more people learn about your business, the probability that this will result in more sales also increases. Remember, an increase in sales is the ultimate goal of marketing.
The use of marketing is something no business can afford to live without. When done successfully, marketing can prove to be a priceless asset for any small business.
If you’re interested in using marketing to bring more awareness to your small business and better reach your target, contactWeise for help.
Next week, get budget-friendly marketing ideas for your small business!