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5 Powerful Resources to Better Manage Your Online Reputation

While continuing our digital marketing spotlight for the month of March, we will be taking last week’s discussion on the importance of online reviews to its logical conclusion. That’s why we’ve provided a list of tools to help you fully manage your company’s online reputation. We hope this list of resources helps to point you in the right direction toward fulfilling all of your company’s unique reputation management needs.

  1. Reputology. Reputology’s straightforward design makes it easier to manage your company’s reputation while aiding you to better understand your target market’s behavior and preferences. This valuable resource provides you with email alerts whenever negative reviews and comments are posted about your company in order to provide you with ample time to respond appropriately. Reputology offers three different plans with a variety of features. Each plan includes a free trial period.

  2. Rankur. With Rankur, you can easily manage your online reputation by monitoring locations across the web. Rankur’s intensive monitoring system scans news articles, blogs, comments, online reviews and social networks for any mention of your company or product. Rankur focuses largely on social media to give you the best opportunity to get a firm grasp of your social media presence. Rankur offers four different plans that range from $0 to $298 a month. There is a free 14-day trial for each plan.

  3. Yext. Apart from alerting you when your company receives mentions across search engines, directories and review sites, Yext also offers geocoding, user-friendly analytics dashboards and convenient features such as centralized control over your company’s information. Yext provides several packages that focus on different aspects of online reputation management for you to choose from depending on your company’s particular needs. Yext also offers packages specifically designed for small businesses.

  4. ReviewTrackers. Claiming to be able to improve your positive reviews by 400%, this review management tool lets you manage reviews concerning your business on more than 80 review sites. Email notifications, landing pages for customer feedback and Hootsuite integration are just a few of the practical features that come with the ReviewTrackers platform. ReviewTrackers starts at $49 a month.

  5. Reputation Health. Marketing itself as “the best way for physicians to monitor and improve their online reviews and attract new patients,” Reputation Health is a reputation management tool designed for the healthcare industry. This valuable medical practice resource monitors patient review sites such as UcompareHealthcare, HealthGrades and Reputation Health offers four different plans and ranges in price from $25 to $299 per month.

Do you have experience with any of the above tools? If so, we’d like to hear from you! Please comment below.

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