Does This Ad Inspire You?


A key element that makes University of Phoenix’s “We Can Do IT” commercial so inspiring is its use of music to stir emotion and encourage the viewer to perceive a link between the ad’s rendition of the familiar Cranberries song, “Dreams” and University of Phoenix as the facilitator of dreams. This point is emphasized with the repeated line, “I want more” at the commercial’s finale.

Were your eyes dry at the end?

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