A new and energetic executive team at SpeedPro Imaging desired a brand image that better reflected the company’s current market position and future path in the industry. The Weise team successfully rebranded SpeedPro to have a sleeker, more modern and edgy identity, complete with new positioning statement, tagline, content and graphic standards. Showcasing their diverse product line through bold imagery and dynamic photography was a key campaign goal, carrying through each franchise and consumer piece to continue a fast-paced franchise sales and development program.