Centennial Medical Plaza
JUST IN CASE ER Campaign
RESULT 11% Increase in ER Visits
Humor was the focus of this award-winning campaign developed for the emergency services at Centennial Medical Plaza. It centers around the “just in case” scenarios that happen on ice rinks, soccer fields and golf courses—all the places the creative was placed. Perhaps the most unique element in a healthcare campaign is that no faces were shown, allowing viewers to use their imaginations. Original photography made the campaign very site specific, increasing the relevancy each situation portrayed for patients.