Parkview Medical Group - Practice Marketing
I FOUND MY DOCTOR Campaign
RESULT 5% Increase in Insured Patient Volume
This medical group needed increased awareness and a consistent brand image in the
southern Colorado market they serve. Messaging that reinforced complete care provided by
the group’s many specialties and a focus on family connected the community to the doctors
on a more personal level. Creative executions included print advertising, outdoor, radio,
referral pieces and digital. In it’s first year, patient volume increased by 30% across the
group as a whole—hard to argue with results like that!
