February 16, 2017

Do you have a brand new product you’re sure will be a success? Are you unsure of how to get the word out? It should come as no surprise that awareness is the first step in exposing your product or service to the general public. Unfortunately, how to achieve that awaren...

November 9, 2016

A brand’s style guide, also known as a brand book or brand bible, is an invaluable tool to ensure that brand identity is maintained and upheld across all channels and platforms. From logo design and application to the layout of your website, a style guide is there so t...

November 2, 2016

To commemorate the Chicago Cubs’ first trip to the World Series since 1945, we thought we’d take this opportunity to look at the logos of brands that were around back then – and are still in existence today – to see how these logos have changed (or haven’t). Of course,...

June 29, 2016

For the fifth and final part of our June series on branding, we’ll be continuing our discussion on rebranding. Last week, we talked about some of the most common reasons a company should look into rebranding. Here, we provide a checklist of important steps to include i...

June 22, 2016

For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant factors to consider when creating a lasting brand. We’ve also provided examples of successful brands and delved into what makes them so s...

June 15, 2016

Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a strong relationship with your target market. The following brands’ stories present excellent learning opportunities for how to maintain...

June 8, 2016

Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is imperative that your customers have a clear understanding of what your company stands for and what kind of experience they can expect....

June 1, 2016

For the month of June, Weise will present a 5-part series on branding. A brand is the sum of the character, personality and reputation of your company as perceived by the public. If you’ve been cautious about setting up a branding strategy for your business or don’t kn...

March 30, 2016

Subaru is currently enjoying an enormously successful period. With sales above 580,000, 2015 marked the seventh straight year of record sales for the company. Subaru is accomplishing this in spite of its comparatively small size and lack of any real diversity in its pr...

January 6, 2016

The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We thought it would be helpful to use a tried and true logo and point out the aspects that have made it work for its bran...

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